Shoe dog: het verhaal van de oprichter van Nike
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- Create Date：2021-11-22 07:52:32
- Update Date：2025-09-06
- Status：finish
- Author：Phil Knight
- ISBN：9000357594
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Summary
In this candid and riveting memoir， for the first time ever， Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic， game-changing， and profitable brands。
In 1962， fresh out of business school， Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality， low-cost athletic shoes from Japan。 Selling the shoes from the trunk of his lime green Plymouth Valiant， Knight grossed $8，000 his first year。 Today， Nike’s annual sales top $30 billion。 In an age of startups， Nike is the ne plus ultra of all startups， and the swoosh has become a revolutionary， globe-spanning icon， one of the most ubiquitous and recognizable symbols in the world today。
But Knight， the man behind the swoosh， has always remained a mystery。 Now， for the first time， in a memoir that is candid， humble， gutsy， and wry， he tells his story， beginning with his crossroads moment。 At 24， after backpacking around the world， he decided to take the unconventional path， to start his own business—a business that would be dynamic， different。
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs。 Above all， he recalls the formative relationships with his first partners and employees， a ragtag group of misfits and seekers who became a tight-knit band of brothers。 Together， harnessing the transcendent power of a shared mission， and a deep belief in the spirit of sport， they built a brand that changed everything。
In 1962， fresh out of business school， Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality， low-cost athletic shoes from Japan。 Selling the shoes from the trunk of his lime green Plymouth Valiant， Knight grossed $8，000 his first year。 Today， Nike’s annual sales top $30 billion。 In an age of startups， Nike is the ne plus ultra of all startups， and the swoosh has become a revolutionary， globe-spanning icon， one of the most ubiquitous and recognizable symbols in the world today。
But Knight， the man behind the swoosh， has always remained a mystery。 Now， for the first time， in a memoir that is candid， humble， gutsy， and wry， he tells his story， beginning with his crossroads moment。 At 24， after backpacking around the world， he decided to take the unconventional path， to start his own business—a business that would be dynamic， different。
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs。 Above all， he recalls the formative relationships with his first partners and employees， a ragtag group of misfits and seekers who became a tight-knit band of brothers。 Together， harnessing the transcendent power of a shared mission， and a deep belief in the spirit of sport， they built a brand that changed everything。
Reviews
Altaira León
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🚨• R E S E Ñ A •🚨• “Nunca te pares” （original “Shoe Dog”） • Phil Knight • No ficción: Autobiografía • 2016 • 386 páginas • ~16 hr 12 min • APP: Audible •。Sinopsis: La historia completa de la empresa de calzados multimillonaria “Nike”， contada por el cofundador y accionista mayoritario。 。Reseña: Totalmente inspiradora; resiliencia， enfoque， determinación e inteligencia serían unas pocas palabras en la que podría yo describir a este empresario。 Phil se abre con total honestidad y nos cuenta desde 🚨• R E S E Ñ A •🚨• “Nunca te pares” （original “Shoe Dog”） • Phil Knight • No ficción: Autobiografía • 2016 • 386 páginas • ~16 hr 12 min • APP: Audible •。Sinopsis: La historia completa de la empresa de calzados multimillonaria “Nike”， contada por el cofundador y accionista mayoritario。 。Reseña: Totalmente inspiradora; resiliencia， enfoque， determinación e inteligencia serían unas pocas palabras en la que podría yo describir a este empresario。 Phil se abre con total honestidad y nos cuenta desde la idea que esbozó inicialmente en su cabeza， los retos， tanto económicos como de recursos humanos que enfrentó， hasta la cúspide del éxito。。Libro que descubrí aquí en la comunidad bookstagram en cuentas de libros de no ficción， con un alto nivel de recomendación。 Por libros como estos es que sigo aquí。。Como siempre， me maravillo un mundo de las descripciones geográficas， porque se me hacen una invitación a pisar dichos lugares。 Japón， La India， son algunos de estos lugares descritos en el 📕。 Su recorrido por el mundo me recuerda algo que leí en mi libro de “Historia en segundos”， “El grand tour” era un viaje obligatorio de la formación académica de los jóvenes caballeros en Ingleses del siglo XVIII， sin la cual no se consideraba completa su formación。 El tour incluía lugares como “El Louvre”， La catedral de Notre Dame， El palacio de Versalles， Cruzar los Alpes， Las ruinas romanas， entre otros。El viaje por el mundo que hizo Phil a sus 24 años no pudo menos que recordarme esto， porque， vaya que sí tenían razón de lo enriquecedor que resulta para un individuo conocer otras culturas。 Su empresa， inició en 1962 con 50 dólares， y hoy factura más de 30 mil millones de dólares al año。 Phil es la 16va。 persona más rica de USA。。Altamente recomendado a todo el que quiera emprender o haya comenzado。。5/5 🌠 。Algunas frases del libro:。«Sueña audazmente， ten el coraje para fracasar y actúa con urgencia»。 «Atrévete a arriesgarte， no sea que dejes tus talentos enterrados en el suelo»。 。。。more
Aaron Levin
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Such an awesome book。 Truly。 Very detailed recount of all the events every year of the Nike founder’s life in the years leading up to starting Nike and all the years throughout running it。 Absolutely wild how many times they got so close to failing and how many financial problems they had despite their obvious success。 Phil Knight is a legend。 Long book but highly recommend。
Chinkle Umrania
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Good read！ Struggles of a founder。
Vaibhav
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Absolutely exceptional。
Shannen Furtado
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Am i the only one who feels like getting my shit together and starting something of my own after this book ？！
Mudita Sisodia
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This review has been hidden because it contains spoilers。 To view it， click here。 I wasn't really enjoying the first half of the book - again， Phil Knight just seemed so unrelatable （my issue with most biographies of successful people）。 He went to some incredibly prestigious colleges， received capital from his father for his Crazy Idea， collaborated with a legendary coach from the get-go， and was still always trying to paint himself as some sort of underdog or misfit。 It made me roll my eyes （I especially did not like his management style， really felt for Jeff Johnson who was I wasn't really enjoying the first half of the book - again， Phil Knight just seemed so unrelatable （my issue with most biographies of successful people）。 He went to some incredibly prestigious colleges， received capital from his father for his Crazy Idea， collaborated with a legendary coach from the get-go， and was still always trying to paint himself as some sort of underdog or misfit。 It made me roll my eyes （I especially did not like his management style， really felt for Jeff Johnson who was perhaps my favourite in the book）。However， towards the end of the book， I did come to appreciate his tenacity， his ambition， the massive obstacles （loved the American Selling Price situation haha）， and the spirit with which they built Nike。 Cool stuff。Anyway， other than the actual story， I loved how it was written。 Very engaging， and very honest。 。。。more
Oyuntsetseg
，
Мэдээж Монгол хэл дээрээ уншлаа。 Хийж бүтээгээд хал үзээд хашир суусан хүний өөрийн намтарыг дурсамж， эргэцүүлэл хэлбэрээр он цагийн дарааллар бичсэн энэ ном нэлээн зузаан， зориглож уншиж чадахааргүй байсанч нэгэнт уншиж эхлэхэд хуудас бүр нь чин үнэнээр дүүрэн， адал явдал амдарлын эрээн бараанаар хачирласан байсан нь сэтгэлд урам зориг бадрааж， зарим үед нулимс дуслуулж байсан юм。 Ном уншиж хорвоо ертөнцийг таньж байгаагаа мэдэрлээ。 Өөрийн энгийн хэрнээ эгэлгүй түүхээ сэтгэл ингэж хөдөлгөсөн хэ Мэдээж Монгол хэл дээрээ уншлаа。 Хийж бүтээгээд хал үзээд хашир суусан хүний өөрийн намтарыг дурсамж， эргэцүүлэл хэлбэрээр он цагийн дарааллар бичсэн энэ ном нэлээн зузаан， зориглож уншиж чадахааргүй байсанч нэгэнт уншиж эхлэхэд хуудас бүр нь чин үнэнээр дүүрэн， адал явдал амдарлын эрээн бараанаар хачирласан байсан нь сэтгэлд урам зориг бадрааж， зарим үед нулимс дуслуулж байсан юм。 Ном уншиж хорвоо ертөнцийг таньж байгаагаа мэдэрлээ。 Өөрийн энгийн хэрнээ эгэлгүй түүхээ сэтгэл ингэж хөдөлгөсөн хэрнээ чухамхүү үнэнийг л өгүүлэн дэлхийн хүмүүст хүргэхээр зорьж бичсэг зохиолчдоо NIKE ийн үүсгэн байгуулагчид талархаж байна。 Хэллэгийн хувьд зохиолч хүн биш гэхэд уран яруу үг хэллэгээр бодол мэдрэмжээ дүрсэлсэн байгаа нь сэтгэлд ойр байлаа， мэдээж орчуулагчийн үгнүүд хэдий ч уран яруу утга санааны хувьд хол зөрөхгүй байх гэж бодож байна。 Хамгийн гол нь ном уншихын сайхныг мэдэрч байхдаа ， би чинь хорвоо ертөнцийн сонин сайхныг сониучирхаж таньж мэдэхээрээ адреналин хүчтэй ялгарч ， өөрийгөө амьд байгааг мэдэрдэг юм байна гэдгээ ойлгож бас эргэн санаж авлаа。 Хүн бүрийн түүх гайхалтай байх болно оо， ганц ялгаа нь бидний харах өнцөг ， мэдлэг ， туршлага л ялгаатай байдаг。 Гэвч цаасан дээр утга санааг нь буулгаад бусдад хүргэвэл ив ижилхэн хэний ч сэтгэлийг хөдөлгөх хүчтэй， урам зориг， тэмүүлэл өгөх хүчтэй байх болно。 Тиймээс бусадтай өөрийгөө харьцуулсан ч сурах зүйлээ л сураад ав， бид бүгдийн түүх туулах зам мөр өөр шүү гэдгийг өөртөө бас энэ review ийг уншиж байгаа хүмүүст хэлье。 。。。more
Jasmine
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Super good。 Way better than I expected--a well-written and interesting account of Nike's early days。 Super good。 Way better than I expected--a well-written and interesting account of Nike's early days。 。。。more
Brooke Nelson
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Inspirational， makes me feel lazy as I can't recall the last time I casually laced up and ran 6 miles。 Nice to see success stories from folks who are introverted， bad at first impressions， and riddled with anxiety。 Inspirational， makes me feel lazy as I can't recall the last time I casually laced up and ran 6 miles。 Nice to see success stories from folks who are introverted， bad at first impressions， and riddled with anxiety。 。。。more
Tyler Poole
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Highly entertaining。 Very interesting to see behind the "Nike" we know today to the small company it started from and the struggles they had for essentially 15 years before going public Highly entertaining。 Very interesting to see behind the "Nike" we know today to the small company it started from and the struggles they had for essentially 15 years before going public 。。。more
Jennifer Yerkes
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Great story！
Minni Sharma
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Loved this memoir。
Aditya Shah
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“Like books， sports give people a sense of having lived other lives， of taking part in other people’s victories。 And defeats。 When sports are at their best， the spirit of the fan merges with the spirit of the athlete。”― Phil Knight， Shoe DogOne of the most enthralling books I've ever read。 The journey this book takes us from Onitsuka Tigers to Nike Air Jordans is a mind-blowing feat of human perseverance and hard work。 I could feel the passion of an entrepreneur while reading this book。 It was a “Like books， sports give people a sense of having lived other lives， of taking part in other people’s victories。 And defeats。 When sports are at their best， the spirit of the fan merges with the spirit of the athlete。”― Phil Knight， Shoe DogOne of the most enthralling books I've ever read。 The journey this book takes us from Onitsuka Tigers to Nike Air Jordans is a mind-blowing feat of human perseverance and hard work。 I could feel the passion of an entrepreneur while reading this book。 It was an absolute joy to read！ 。。。more
Shruti
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Inspiring
VíctorM10
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A realistic autobiography about how it really is to do business and create a company。 Throughout the book， we see the onset of the brand， its starting point， its competitors， or the trademarks it undertakes with。 We also learn from the author's motivations and what led him to create a running shoe company （his apprenticeship at Stanford， his gap year travelling around the world， his passion for sports， his competitive personality， and the people who worked with him and covered his scarcities）。 S A realistic autobiography about how it really is to do business and create a company。 Throughout the book， we see the onset of the brand， its starting point， its competitors， or the trademarks it undertakes with。 We also learn from the author's motivations and what led him to create a running shoe company （his apprenticeship at Stanford， his gap year travelling around the world， his passion for sports， his competitive personality， and the people who worked with him and covered his scarcities）。 Similarly， we witness the growth of Nike （named Blue Ribbon before）， the importance of having a figurehead who wears the company’s products （either an athlete， an NBA team， or subliminal advertising in a TV show）， making the most of events like the Olympic Games to show your brand， as well as the partnership with eastern countries like Japan， South Korea or China。 Phil， besides his ability to promote his products， has an exceptional talent when it comes to telling a story。 。。。more
Victoria Silvestrova
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Сперва было немного тяжело слушать， не понимала зачем мне вообще посоветовали эту книгу。 Потом видимо я подружилась с автором и мне стало интересно узнать «а дальше что？»。 А в конце и вовсе прослезилась。 В общем， хорошее чтиво， которое заставляет пересмотреть в чем-то и свой личный путь。
Zane Springer
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Don’t start this book until you have time to read it all at once。 Incredible writing and story。
Tishly Herrington
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I very much enjoyed this book。
Francois Marais
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It was my first memoir and it was AMAZING！ I will definitely be reading more memoirs in future， although I doubt any will be as great as this one。 He took you on such a journey that it almost felt as if you lived the experience with him; and what an experience it was！ There are a few gems of knowledge scattered throughout the book which I have taken note of and will incorporate into my own life。 Most relevant quote from the book to my life at the moment: "Don't tell people how to do things。 Tell It was my first memoir and it was AMAZING！ I will definitely be reading more memoirs in future， although I doubt any will be as great as this one。 He took you on such a journey that it almost felt as if you lived the experience with him; and what an experience it was！ There are a few gems of knowledge scattered throughout the book which I have taken note of and will incorporate into my own life。 Most relevant quote from the book to my life at the moment: "Don't tell people how to do things。 Tell them what to do and let them surprise you with the results。" Another quote I associated with is the following: "For some， I realize， business is all about making money， period， but for us， business was no more about making money that the human body was about making blood"。 WHAT A METAPHOR！ 。。。more
Jarrod Brown
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One of if not my favourite memoirs/ autobiography I have read！Phil alone had such an interesting life experience that would be interesting regardless， but his writing and storytelling makes this a read that was hard to put down。An invaluable lesson on how ones attitude to dealing with struggles and failures in life can change not only your course in life but that of millions。If I could （and I do） recommend one memoir/ autobiography to anyone it is always this one。
Bhavani Ravi
，
What a book！！！！ The book was gifted to me by a community member three years back。 From then on， they were behind me， asking if I had read it。 But as I believe in Books are like humans。 They will find you when you need them the most。 As someone who grew up watching a businessman go through his struggles， how he got screwed over by suppliers， Finally， a book that brought it all together in the most relatable fashion。Throughout the book， Phil Knight calls himself an introvert in so many places， but What a book！！！！ The book was gifted to me by a community member three years back。 From then on， they were behind me， asking if I had read it。 But as I believe in Books are like humans。 They will find you when you need them the most。 As someone who grew up watching a businessman go through his struggles， how he got screwed over by suppliers， Finally， a book that brought it all together in the most relatable fashion。Throughout the book， Phil Knight calls himself an introvert in so many places， but the way he expressed his struggles， victories， bits of confusion， moments of haste so so well， and that's what made this book so special to me。 。。。more
Hanan
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I read it within few days。 He got a great storytelling skill too。 The back story， the struggle， the vision - worth reading story of a shoe dog。
Shreya Pillay
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I am not a fan of autobiographies but this one inspired and motivates me to go on and chase my crazy ideas。 Love it :）
Ashlin Abraham
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“It’s never just business。 It never will be。 If it ever does become just business， that will mean that business is very bad。” - Phil Knight Before reading the book I had no idea about Nike’s humble origins or all the difficulties its founders had to overcome to become the global icon it is now。 The story， written by Phil Knight （the man with the original idea and one of the cofounders） is truly inspirational。 Not because of all he achieved， but because the passion and dedication Phil and his tea “It’s never just business。 It never will be。 If it ever does become just business， that will mean that business is very bad。” - Phil Knight Before reading the book I had no idea about Nike’s humble origins or all the difficulties its founders had to overcome to become the global icon it is now。 The story， written by Phil Knight （the man with the original idea and one of the cofounders） is truly inspirational。 Not because of all he achieved， but because the passion and dedication Phil and his team had is so obvious throughout the story， especially while surmounting numerous challenges。 For them it was never about money or fame， but sharing their love of running， sports and camaraderie with the world。 Whether you are an aspiring athlete， entrepreneur， dreamer or just love a good rags to riches story， everyone can walk away with something from this book。 。。。more
AnaSmile
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What a heartfelt and fun story。
Rocio
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This has become one of my favorite books ever。 Kept me engaged all the way through。 Very interesting facts， and Mr Knight’s storytelling is superb。
Milton Kekana
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Easy to readThis is a beautiful and easy to read book。 It tells the Nike story so vivid and very interesting。 It even feels like we reach the end so quickly and abruptly。 But a beautiful read。 Well done Phil
Aryan D
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Really funny！ Loved it！An ambitious well lived life！！！
Betsy Heasman
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Really enjoyed this book！
Pat
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